Franchisee Success Stories
The owners who do well with Topside Attic Insulation tend to come from one of two places: they ran crews for someone else and got tired of watching corners get cut, or they left a corporate job and wanted a business where the product is measurable. A blower-door number doesn’t lie. That appeals to a certain kind of person. Most of our owners had never priced a blown-in attic job before they joined. All of them can now read an ACH50 reading and tell you exactly what it means.
Meet Our Owners
Michelle P. – Minneapolis, MN
Michelle spent nine years as a project manager for a commercial general contractor before she bought her Topside Attic Insulation territory. She was tired of bid cycles where the lowest number won and nobody asked what was actually inside the walls. What pulled her toward this brand was the documentation standard. “Clause 1 is the whole reason I said yes,” she told us. “A written price and a written scope before anyone lifts a tool. I spent a decade arguing about change orders. I didn’t want to run a business built on them.” Her crew in Minneapolis now runs three to four attic jobs a week, and she reads every blower-door report before it goes to the customer. The H.A.V.E.N. standard fits how she already worked. Background-checked technicians, photos on every job, no surprises. She didn’t have to learn to sell that. She just had to point to it.
Stephanie R. – Columbus, OH
Stephanie came from medical device sales. She had never been in an attic before her first ride-along, and she said the rim joist full of crumbled fiberglass looked like a science experiment. But she liked the process: test, seal, insulate, retest, document. Evidence on every job. That’s a phrase she can build a business around. Columbus has thousands of homes built in the 1990s and early 2000s, and Stephanie’s team sees the same failures over and over: recessed can lights leaking into unconditioned attics, top plates left unsealed under old fiberglass batts. She tells her customers it’s the insulation equivalent of leaving a window open all January. Then she shows them the before number. Then she shows them the after. Her background in sales didn’t hurt, but what keeps her closing jobs is that she can hand a homeowner a photo record and a pressure reading instead of a pitch.
Roger P. – Denver, CO
Roger ran an insulation installation crew for twelve years before he bought his Topside territory in Denver. He knew how to run a blower machine. What he didn’t know was how to run payroll, schedule inspectors, or explain to a skeptical homeowner why air sealing matters more than adding another six inches of fiberglass. The training gave him the business side. The product he already understood. The difference now is the order of operations. Sealed first, then insulated. In that order. Roger used to work for companies that blew insulation over unsealed attics because it was faster, and he knew what that meant for the customer. Now he runs his own crews under The Haven Standard, and his blower-door before-and-after readings get published on every job. In the Denver market, where ice dams and high altitude make building science feel less optional, Roger’s numbers do a lot of the talking. He’s become the guy other contractors call when they need a blower-door test done right.
Tara H. – Austin, TX
Tara left a fifteen-year career in software to run an Topside Attic Insulation business, and she will tell you the two fields are not as different as they sound. Both reward precision. Both punish sloppy documentation. In Austin, where summers punish an unsealed attic at 140 degrees, she sees homes all the time that were insulated with good material over bad air sealing. Her territory has become known for crawl space encapsulation work too, because Austin’s clay soil and humidity make vapor barriers a real discussion point with homeowners. Tara runs her business on text confirmations and scheduled windows, per the H.A.V.E.N. standard of arriving on schedule with a named tech. “People researched me before I even showed up,” she says. “They had read my reviews, they knew the price would be written before I started, and they had questions about ACH50 before I walked in the door.” That’s the kind of customer this model attracts. It’s also the kind of owner this model needs.
Your Story Starts Here
If you’ve ever run a crew, sold a measurable result, or simply believe a written price should come before the work begins, we’d like to talk. Call (218) 261-7714 and ask about the info kit. Or request one below, and we’ll send it to you.
Written by Wes Okafor, Owner and Lead Building Envelope Technician at Topside Attic Insulation, serving homeowners and franchise owners since 2016.